Alright, I know I can be a bit cynical at times, but what the fuck is this bullshit? According to a Nike press release, Nike has created a shoe specifically marketed toward Native Americans. I want to know how the research and development meeting went that led to the creation of a shoe made for Indians: "Uh, Indians are fat, so if we make a shoe for them, and not just any shoe but the most generic and cheap looking piece-of-shit-poor-kid-shoe, then maybe they'll get in shape. Right?" Wrong. Aren't all athletic shoes made for people who have made the choice to exercise, not to try to convince fat-asses to go out running? This is the equivalent of McDonald's "I'm Lovin' It" campaign and its hip urban commercials--which, by the way, are made specifically for Black and Hispanic people--but way more weird and subversive. Are these magic shoes? Do they have special powers that only Indians can feel the effects of? If Nike is in the business making shoes for specific groups of fat-ass losers then why not make a shoe for republicans, 40-year-old single women, and white-trash. If somebody really wants to help the Native American population why not give them their land back...or make Indian proof caps on alcohol.
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